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| Magazines |
| Magazines |
As you know, producing a magazine requires a vast number of people and procedures to go from drawing board to newsstand. Beginning with the design process, there is also planning and adjusting; acquiring and placing articles and ads; revisions from journalists and advertisers, photographers and artists; not to mention input from editors, and sometimes translators and lawyers ... plus they're not all in your building! Bringing all this to a head involves much time coordinating a myriad of details in person, on the phone, and through email. How to ensure you have covered all bases and keep track of modifications?
With WebProof and the Internet completeness and accuracy is easy and fast.
Today more than 300 different magazines, catalogues, and newspapers have discovered the power of WebProof's workflow management and proofing markup functions.
How does WebProof do it?
- You define your layout-approval-production sequence, and upload a draft layout or first version.
- WebProof prompts the sequence of copywriters, layout people, and editors to mark up each page with visual "sticky notes" - plus they can attach images or text files.
- Graphics designers can then view adjudicated pages to produce and upload the next version, and the cycle repeats until final approval.
- Each next person in line, no matter where they are in the world, can start their part the very next second after the previous step is marked complete. Each page is routed independently, maximizing throughput.
- Editors can flip through the magazine as a reader's spread, and supervisors can quickly detect bottlenecks preventing each imposition layout from being ready for print.
- When the next printer's spread is ready, WebProof initiates production through your own preferred preflight tool (like Pitstop or Asura) and attaches error reports to the ads for the next designated person.
- WebProof then automatically moves the file to print.
WebProof is THE production tool for the editorial, advertising, and printing departments!
What do you gain?
- Speed and quality. Everyone knows when it is their turn, and there's no skipping steps by mistake.
- Each user is guaranteed to have the latest version and to see all current comments - no wasted effort on the wrong version or overridden comments. Users can still refer back to previous versions, and even pixel comparisons. More speed and quality ... and reputation and sales.
- Your advertiser can exercise final on-line approval. How comforting is that - for them and you?
- Save time and money. All content, supporting materials, and mark-up comments are located in WebProof. They are not physically passed around or sent by courier. Nor are they repeatedly emailed or uploaded - they won't demand larger e-mail boxes, FTP directories or portals.
- You can involve writers, designers, clients, translators, and lawyers, from all over the world. They can be your own staff or outsourced resources. Who is better, faster, cheaper?
- An audit trail of all work done means you won't forget how much you can invoice for. Earn more ... on your existing business!
Our typical clients use WebProof as an hosted solution rather than owning and operating another server. Many agencies and printers even offer WebProof to their clients, a great customer service for smaller magazines.
Over 100 magazines use WebProof - you should too! Let us demonstrate how WebProof's magazine solution can work for you - contact us now . |
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