Okay, but why not still reduce production time by 25%, and why not invoice more and attach a WebProof log as justification? Why not offer clients a real-time view of how their current project is progressing? How exactly, do you acquire new customers? Creativity, references, and other traditional sales points are no longer enough. There has to be more. WebProof's major strength is that it earns its reputation over and over, as clients' favorite collaborative proofing system.