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| Case Studies |
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Highlight
Highlight is a full service advertising agency, with all that encompasses: strategy, branding, creative design, copywriting, etc., all the way to printing. They have focused on not just becoming a creative agency, but also to be highly competitive through emphasis on efficient production.
Over the past several years, WebProof has been a natural part of their production - from idea sketches, content approval, and onto approval of blueprints. Thus says production manager Henrik Gronemann: "With WebProof we are able to produce our customers' tasks 30% faster than our competitors can, which in itself makes us very competitive. At the same time, WebProof gives a transparency and clarity which we would not want to do without, as our customers are extremely happy."
"We use WebProof from the outset as a storyboard or flat plan of our magazines. All our employees, and our customers' employees, can always see in real-time where various pages are located in the process, and also can see how the entire project currently is doing. It can easily and directly be read from WebProof whether text, images, etc. are received, colors are approved, etc."
Henrik Gronemann continues, "That WebProof also is one of our strongest selling points when we're out getting new customers, makes it impossible that we ever could do without this online service." Published November 1, 2008 |
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